Jason Floyd

In partnership with Macy's, we designed and installed a new 3800 sq. ft. men's, women's, and kid's branded shop-in-shop within the historic Macy's Herald Square location at 34th & Broadway, NYC. The design was influenced by our global adidas Home of Sport retail concept and localized through taking cues from our brand heritage, NYC, and sports. 

In collaboration with Stella McCartney's team and DSG, we created a pop-up retail experience in five Dick's Sporting Good House of Sport concept stores. The sales results and shopper responses were overwhelmingly positive.  

Store localization inspired by the rich music history of the Wicker Park neighborhood in Chicago. The concept is filled with nods to music, moments of deep storytelling tied to product, access to an everchanging local music playlist, and much more.  

Partnered in designing and developing a new interactive digital footwear wall with centrally managed content, shopper trigged interactive experiences, and engagement data reporting.

Partnered in designing and executing our global campaign for the flagship store location on 5th Avenue, NYC. The activation included a tailored product assortment, window storytelling, in-store marketing, and a visual merchandising take-over of the ground floor. 

Partnered with the University of Miami to design and build the new adidas brand shop just off campus at the Thesis Hotel in Coral Gables. Hurricanes Team Store – University of Miami Athletics (miamihurricanes.com)

Brand project lead for the strategy development, design, and build of the 50,000 sq. ft. adidas Brand Center in Portland, Oregon. Accountability included oversight for planning and execution of our annual Spring/Summer & Fall/Winter product sell-in milestones with wholesale partners.

Cross-functional team lead in creating the branded space strategy, adapting a global retail concept, outlining the visual merchandising & graphic directives, and roll-out plan for 200 locations in 2022. 

Led the team accountable for the concept design, build-out, and visual merchandising of the adidas experience at Nice Kicks in LA.

Cross-functional team lead defining the concept strategy, brief development, and design direction blending adidas global sustainability tools and localized story-telling @ Dick's Sporting Goods  

Team lead for the design, production, and build of the bespoke adidas retail environment in Boston, MA in partnership with Concepts fashion retailer

Partnered with HH Global to bring VR technology in-house to support visual merchandising, graphic design, and store design planning as part of our daily practice

Concepts store take-over in Boston, MA adapting the global toolkit for Ivy Park "Halls of Ivy" collaboration 

Created a Stan Smith experience at the adidas 5th Ave store in NYC during the opening week of the 2022 US Open. 

NAM brand lead for the planning, production, and installation of the Stadium Retail Concept @ 4 Dick's Sporting Good locations   

NAM brand lead for the planning, architectural build, and installation of our adidas retail concept at multiple Footlocker flagship locations

Partnered with Champs to design and develop a bespoke retail concept including visual merchandising and ISC program for their Chicago State Street location.

Partnered with HH Global to design the concept, create tailored store execution plans, produce, and install a new digital window program for our owned-retail locations. The program includes centralized content management, real-time performance reporting, and a rigorous service & maintenance agreement.  

Partnered with the Bestbuy team to redesign the Microsoft site bringing all Microsoft products to a central hub.